Copenhagen, DK, June 5, 2023

Merkle partners with global AI frontrunner 2021.AI

We’re excited to announce that Merkle and 2021.AI have formed a strategic partnership to support companies in maximizing the benefits of AI while also reducing risks and maintaining good governance.

Artificial intelligence (AI) is not only a hyper trend but also rapidly influencing the way we work and think. It has already prompted many companies to assess its potential impact on their businesses – offering a multitude of opportunities for enhancing operational efficiency, elevating customer-facing services, and developing innovative digital products. 

Yet, for numerous organizations adopting AI is still a relatively novel area requiring proper management and governance to mitigate potential risks.

”Today, organizations have to build in or at least be aware of establishing a level of guarding wheels, risk management processes, because of AI’s nature – it’s evolving rapidly – which acquires understanding and a solid tech stack.”                        

- Mikael Munck, CEO and founder, 2021.AI

Over the past month, Merkle and 2021.AI have embarked on a tour across Northern Europe showcasing combined expertise in AI through large language models (LLMs). Based on Merkle’s knowledge base of digital customer experience merged with 2021.AI’s innovative solutions and services, the partnership will function as a bridge between CXM, creation, maintenance, and governance. 

Merkle has a long history of smoothly integrating AI into their client’s digital ecosystems. However, many professional set-ups and standard generative AI solutions lack an integrated governance layer. With the partnership with 2021.AI, Merkle can make sure that the generative AI solutions are both safe and add value. Altogether it will hand companies the necessary tools to develop internal AI roadmaps and essential governance skills to manage risks effectively and help grow their businesses. 

”We are very happy to have teamed up with one of the world’s leading experts on AI governance and compliance. Together, we can help clients with all the exciting possibilities of AI while keeping keen eyes on the potential risks as well.”

- Bobby Hollingsworth, Chief Growth Officer, Merkle NE

If you want to know more about your company’s opportunities and governance within AI, consider reaching out to ne.marketing@merkle.com. Or register yourself for our virtual event about generative AI on June 13th here.