Sept 9th | 2:00PM - 4:00PM | Merkle office in Sweden

Optimily and Merkle Present: Personalization Pays Off

Personalization 2.0: Optimizing the customer experience in a cookieless world

This event has been concluded, thank you for your interest. Info about the previous event below:

Development in technology in combination with regulations in privacy have resulted in several shifts which changed how we develop personalized experiences across digital channels.

We are now at the edge of a new era, in which advertising and owned media need to collaborate: The cookieless future.

During this seminar we’ll connect the dots between:

  • Chrome’s announcement around cookies – What’s up with that?
  • The new fundamental shift in personalization – What will change?
  • How paid and owned channels will work together in the future
  • What you need to prepare for as an organization

Bring your questions and stop by for an afternoon full of inspiration, discussions with peers and refreshments.

 

 

Speakers

Suvi Panas headshot

Suvi Panas

Data & Analytics Strategy Director, dentsu Sweden

Marten Bokedahl headshot

Mårten Bokedal

Senior Solutions Strategy Director, Optimizely

Charlotte Pahlman

Charlotte Påhlman

Head of Business Development, Google Marketing Platfom, Google - Northern Europe

 

Details

Date: September 9, 2024
Time: 15.00 – 17.30
Address: Google Office in Stockholm

 

This is your chance!

Haven't registerd for Opticon 2024 yet?

On September 10, the Opticon event will take place. Feel free to reach out to us, so we can register you. 

This is your chance!

Haven't registerd for Opticon 2024 yet?

On September 10, the Opticon event will take place. Feel free to reach out to us, so we can register you. 

 

This event is co-hosted with Optimizely & Google