Amazon Ads unBoxed’s three-day solutions conference supports brands by connecting them with consumers and readying them for growth opportunities. The event featured keynotes and sessions with industry leaders, including speakers from Merkle and denstu who took part in discussions on their approach to navigating partnerships, audience impact, retail media, and more.
For those wanting to speak with a Merkle representative about the event or Amazon Ads, please contact us.
Mika Takahashi, Merkle’s E-Retail Director, joined a fireside chat on the power of partnership and how collaboration creates opportunities for brands and their clients. The discussion included real-world examples, the process of building a collaboration framework from scratch, and lessons learned along the way.
Joanne Leong, dentsu’s Global Practice Lead of Planning, shared expertise on the attention economy and how to generate innovative solutions to increase ad effectiveness.
Kavita Cariapa, dentsu’s SVP, Head of Commerce Activation, delved into the best practices for applying the power of retail media with Amazon Sponsored Ads to achieve business objectives and strategies to drive brand growth.
