Dentsu International (dentsu) is accelerating the growth of its customer experience management (CXM) capabilities in Southeast Asia (SEA) with the launch of Merkle in Thailand, expanding its unparalleled integrated CX growth solutions spanning across borders.

Account-based marketing (ABM) is a strategic approach that focuses on delivering personalized marketing efforts to specific, high-value accounts to drive targeted revenue growth. Its impact on businesses is significant.

How do CX leaders organize their teams? How do they integrate their technology? What is their approach to AI? Find out in our CX Imperatives Report: What CX Leaders Do Differently

What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations? Find out in our CX Imperatives Report: From Customer Engagement to Customer Empowerment.

The Composable Commerce Accelerator Demo helps eCommerce leaders prepare for a composable approach and highlights how this solution delivers on frontend performance, CX innovation, and responsiveness to change.

Join Merkle as we return to Salesforce Connections 2024 as an Innovator Sponsor.

In the world of commerce, B2B brands are presented with a unique opportunity to bridge the gap between the lofty expectations set by B2C experiences and the current reality of the market. In this blog post, we’ll explore the disparities between B2B and B2C marketing expectations and how businesses can leverage innovative strategies to meet the demands of a changing market and fill this divide.