Dentsu International (dentsu) is accelerating the growth of its customer experience management (CXM) capabilities in Southeast Asia (SEA) with the launch of Merkle in Thailand, expanding its unparalleled integrated CX growth solutions spanning across borders.

Connecting website data to media measurement empowers businesses to refine their strategies, but also ensures a more precise and targeted approach to reaching the right audiences and providing better experiences, no matter the channel.

Brands are leaving commercial value and business benefit on the table by not utilising more data science capabilities within their customer decisioning platform. Here’s how to better realize those benefits.

AI can be extremely powerful and with great power comes great responsibility. Here’s how to innovate without skipping past ethical considerations.

Unlock customer magic, demystify the difference between CDP and Data Cloud, and get actionable steps on how Merkle and Salesforce can help drive transformation for your business.

How do CX leaders organize their teams? How do they integrate their technology? What is their approach to AI? Find out in our CX Imperatives Report: What CX Leaders Do Differently

What makes a great brand experience? What have consumers come to expect? And are you meeting those expectations? Find out in our CX Imperatives Report: From Customer Engagement to Customer Empowerment.

Today’s leading brands are focused on delivering effortless experiences, tailor-made journeys, and personalized offerings. To effectively assess ever-changing customer expectations, a robust and mature Voice of the Customer (VoC) program is essential for all organizations.