We are incredibly proud and excited to announce that the Merkle Customer Decisioning practice has achieved ‘Specialised Partner Status’ for the EMEA Region. We have achieved the Pega specialisations in EMEA for the following:
- 1-to-1 Customer Engagement
- Financial Services
- Training
What does this mean for Merkle?
With Merkle having achieved the ‘Training’ specialisation and the ‘1-to-1 Customer Engagement’ specialisation, this now means that not only can we do it, but we can teach our clients how to do it too.
Our excellence in delivering customer decisioning solutions for our Financial Services clients goes back more than fifteen years, so we are incredibly proud to achieve the ‘Financial Services’ specialisation.
Our three specialisations emphasise our commitment to customer decisioning and developing our strong working relationship with Pega. As we move into the future, we will add to our specialisations list whilst also extending our expertise into new geographies. Watch this space!
Here’s what Steve Turner, our Head of Decisioning Delivery, had to say about this recognition:
“At Merkle we are proud to continue to be recognised as a Specialist in 1:1 Customer Engagement with special commendations for our work in Financial Services and Pega Training. We are an experienced partner in Pega customer decisioning and look forward to continuing our long-standing partnership with Pega, delivering best-in-class solutions for our clients.”
Our contribution to customer-centric excellence
Customer decisioning is key in delivering exceptional customer experiences, as outlined in our previous article 'Customer Decisioning: Why it’s Crucial to an Unbound Experience'.
By embracing a 'segment of one' approach and data-driven insights, Merkle empowers precise, timely, and personalised interactions that build meaningful moments and experiences.
With Merkle's help, businesses can deliver exceptional customer engagement in this competitive landscape by fostering enduring relationships. Merkle's commitment to customer decisioning marks a vital step in achieving customer-centric excellence.
Want further information on customer decisioning?
Want to read more? If you missed our last Decisioning Congress in October, you can access all the valuable content on-demand from across the two days. Explore the five stages of the Decisioning Life Cycle and gain actionable insights to become a world-class decisioning business.
If you’re considering a complete transformation of your customer experience, get in touch with Merkle today to drive real, valuable results.