See how Merkle implements Sitecore’s expert solutions to help create engaging content that resonates with your audience and drives business growth.
Below, you'll see some of the actionable insights and strategies shared during our session at Sitecore Symposium, helping you elevate your content game and future-proof your content operations.
Content goes beyond simply presenting information; it plays a crucial role in building credibility and conveying the values of your brand, services, or products and is a basis for exceptional customer experiences. It enhances engagement, builds loyalty, and ultimately contributes to business growth.
Get your supply chain in order
Producing high-quality content while adapting to the evolving digital landscape requires organizations to learn how to optimize their content supply chain.
Delivering personalized customer experiences is crucial for business success. Since brands with strong customer experiences see higher retention rates, organizations should focus on providing relevant content through the right channels to achieve this. While this strategy helps strengthen customer relationships, it does come with challenges, such as managing content effectively and the high costs associated with producing content at scale.
How Sitecore can help
A streamlined approach is essential for efficient content creation, deployment, and measurement. Sitecore offers a comprehensive suite of solutions for managing the content lifecycle, promoting collaboration, and breaking down silos in the production process. For instance, Sitecore’s XM Cloud personalizes and automates content delivery to ensure the right audience receives the right message at the right time. Our clients have seen significant results, including generating a $1 billion annual marketplace through an end-to-end digital transformation and a 20% increase in site conversions using our behavior-driven channel experience engine.
By investing in a robust content supply chain, leveraging the right technology, and integrating a powerful tool like Sitecore into your tech stack, organizations can create engaging content that drives results and strengthens the overall brand.
Explore how Merkle partners with Sitecore to provide tools for effective content management. Visit our partner page for more information.
