The new customer-centric tech stack will look similar for B2C and B2B organizations, but with differences in the content, activation, and orchestration layer. Like B2B and B2C, organizations with a direct (financial, retail, etc.) or an indirect (consumer packaged goods) sales strategy can also have differences in language across the tech stack. In this video blog, Merkle's Courtney Trudeau shares more on these key variances across the stack. 

Want to learn more about key use cases that the new CX stack can help power? Download our new ebook, The New CX Tech Stack here.