Merkle is a data-driven, technology-enabled, global performance marketing agency with a 32-year track record of assisting the world's top brands in crafting personalized experiences at every phase of the customer life cycle. Fortune 1,000 companies and leading nonprofit organizations have collaborated with us to develop and optimize the value of their customer portfolios.

Job Description

As our Technology Strategy Consultant Analyst you will work remotely and report into the Technology Strategy Manager, while partnering with other senior leaders on each project.

You will be called to master our frameworks and develop a deep understanding of how the entire marketing technology stack comes together to enable our client's vision.

You will have the opportunity to work across industries with subject matter experts and thought leadership that will come together in sound consulting deliverables informing planning, key decisions and technical implementations.

Responsibilities

• Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, and AdTech.
• Build relationships and manage client expectations by facilitating and driving client meetings and discussions
• Manage daily delivery efforts partnering with senior team members.
• Participate in discovery meetings with clients, new partners, vendors or subject matter experts taking thorough notes, gathering documentation and identifying follow-ups.
• Partner with the project principal in developing recommendations for how to best leverage information and technology to drive programs across all channels and media
• Leverage existing frameworks and gather key assets and materials
• Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences.

Qualifications

• Minimum 2 years experience in consulting within technology or marketing
  • OR 2+ years of experience working in a digital agency operating marketing technology in a specific field
• Working knowledge of Customer Relationship Marketing (CRM) technical concepts and tools including relational databases, customer data integration, analytic modeling, campaign management and business intelligence systems.
• Proficiency with MS Word, Powerpoint, Excel, Lucidchart, Miro and Vizio
• Bachelor's degree from an accredited college/university

Travel required for clients up to 25%

Additional information

The anticipated salary range for this position is $62,500 - $104,500 per year.

Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visitwww.dentsubenefitsplus.com.

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