Merchandising & Content Specialist

Digital Performance

USA – Remote – Texas – Central Time

About the job

The purpose of this role is to translate clients merchandising and/or content requests into actionabable tactics on clients website. This role assists in managing clients website through product setup, promotion management, content and/or optimisation activities.

The Merchandising Specialist plays a key role in supporting client’s merchandising goals for their online shopping experience.  This role will help grow sales and increase conversion through the optimization of promotions, product merchandising, onsite search, navigation, cross-sells, upsells, and other merchandising opportunities.  

 

Responsibilities:

  • Manage the presentation of the online assortment, including product information, category information and website merchandising

  • Maintain site navigation, including creating and removing categories as needed based on merchandising and marketing strategies, merchant reporting and web analytics

  • Test and implement approved merchandising promotions

  • Monitor and review promotions for improvements

  • Review onsite search behavior to gain an understating of keyword queries and manipulate the products within the search pages to drive conversion

  • Propose and monitor AB tests

  • Understand the Salesforce Commerce Cloud platform and the merchandising capabilities; mine for new merchandising opportunities using content management functionality

  • Analyze sales and web metrics to make recommendations to clients about products and categories, web marketing and promotions

  • Request/create reports to support a better understanding of online sales

  • Monitor product recommendations for relevance; manage increased exposure or suppression of products

 

Required Experience:

  • Experience with Salesforce Commerce Cloud (SFCC)

  • 2+ years of merchandising experience in an e-commerce organization

  • Experience in an agency environment is a plus

  • Bachelor’s Degree in Merchandising or Digital Marketing or commensurate experience

Additional information

The anticipated salary range for this position is $59,000 - $96,025. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com

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