The purpose of this role is to set the strategic direction for the team, taking ownership of the overall vision and outcomes, liaising with other channels to ensure an integrated approach/roadmap.

This role is remote-friendly.

This role is a leadership role in the Insights & Analytics practice focused on driving growth, thought leadership, strategic direction and innovation within Retail Media through expertise in data and analytics. We are looking for an individual that has deep domain expertise retail media, marketing measurement, data monetization that can be a thought and execution partner to our clients helping them drive ROI for their programs. The SVP is both expert in the state of the marketplace today and connected to the data/measurement/technology industry with an eye on evolving our relationship for the future. You will be a crucial collaborative partner to our strategy, audience science, media tools, ad tech, data, and digital, and operational teams across the agency.

You have a background in retail media, advertising media measurement, ad/mar technology and exposure to addressable identity solutions. In addition, you will have knowledge of People Based Marketing, brand research, and measurement across personalization & segmentation, all broadcast and digital media, database, and web analytics, as well as testing methods. You will have experience working closely with ad operations teams, a strong quantitative background with working knowledge of new data set identification and onboarding. You should also possess the expertise required to lead and continue building an innovative team, as well as the confidence to work with our internal executive team and senior clients.

Responsibilities:

• Lead analytics engagements on brand and RMN side helping create the measurement strategy to maximize returns from their investments.

• Work with the executive leadership team, and with the agency leads on creating our value story around turning data into actionable insights and drive media outcomes.

• Interface with media strategy teams to build strategic shopper- focused campaign plans, communicate recommendations, and identify and deliver new solutions collaboratively.

• Evaluate and optimize existing technology partnerships and solutions (including Amazon Marketing Cloud, Retail Media Clean Room, Digital Shelf Analytics, and Ad Tech) to enhance utilization and drive incremental value.

• Participate in business development efforts supporting RFPs, collaborating across teams to develop integrated solutions and supporting pitches.

• Provide thought leadership and innovative solutions that position our clients at the forefront of their industries through client interactions.

• Collaborate and guide the vision for the enhancement and integration of dentsu products with leading RMN technologies.

• Create provocative and industry-leading thought-leadership that elevates us among industry peers and strengthens value proposition as a strategic transformation partner to clients.

• You will report to Americas Lead, Analytics.

Qualifications

• B.S. or MBA, preferably in Marketing or Quantitative Field

• 10 years in quantitative business environment within agency environment, ad technology vendors, or analytics firms

• Deep in Amazon Advertising, Amazon Marketing Cloud, and bid management ad technology (Pacvue, Skai, Commerce IQ, etc)

• Experience managing large portfolio of brands and multi-million dollar budget with large in-flow of several work streams

• Experience across multiple verticals, CPG is preferred.

• Experience with statistical concepts, machine learning and familiarity with AI / Gen AI

• Must have experience and expertise across one of more of the following areas: Customer Analytics, Advanced Measurement, ML Driven Personalization, Market Research, Media Analytics, Reporting & BI

• Understanding of campaign management/ad serving technology and optimization of digital media campaigns within platforms

• Working knowledge DSPs, third party audience data and CDP platforms

• Experience with rich media and data driven creative, including DCO platforms

• Present complex content simply to senior clients or company partners

• Lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum

The anticipated base salary range for this position is $235,500.00 - $380,075.00 annually. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. Our incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com.

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