CDP Audience Platform Lead

Insights & Analysis

USA - Remote - North Carolina

About the job

This role is a unique hybrid of business and technical consultant with the ability to operate as a digital tech lead focusing on solutioning for Consumer Data Platforms (CDP) such as Adobe Experience Platform, As the steward of the CDP platform within your ecosystem, this person is responsible for the successful onboarding and overall technological direction for those clients and works as a liaison between the account management and operations team to design and deliver high quality, scalable technical solutions. The successful candidate will be able to display thought leadership, technical prowess, and the ability to manage cross-division, cross-functional teams from project inception to completion.

Role Purpose

You will create solution architectures for systems ensuring all recommendations are explored for time, cost and compliance to our client policies while meeting the business' requirements. We are looking for an effective Audience Platform Lead to join our team. You will report to the CDP Delivery Lead

Important Responsibilities

  • Design and present technical solution with all data ingestion, transformation & scheduling to review & sign-off with Client.
  • Analyze customer use cases, available data to prepare for automated & ongoing data ingestion to meet customer requirements.
  • Ensures agreement of requirements, Merkle policies, and industry best practices
  • Creates solution design options based on requirements and the standards, patterns and procedures of the Client.
  • Architect data feeds, design platform configurations and components needed to run complex automated campaigns.
  • Completes detailed solution design documentation, including input into our Client's standard reference models
  • Identifies CDP enhancements, extending frameworks and incorporating new ideas
  • Creates necessary workflows to extract data, transform the data & load the data into CDP
  • Data Transformation & ETL through custom development & automated solution
  • Data Ingestion through custom development to meet Client requirements
  • Streaming: Architect and develop ongoing solutions to ingest customer data in more real-time using streaming technology
  • Batch: Architect and develop ongoing solutions to automate batch ingestion for AEP customers
  • Deploys final solution to a production environment (or Client end-state environment)
  • Identifies and resolve issues related to overall platform performance from data ingestion to data distribution
  • Identifies, creates, enhances internal systems and services based on recurring client requests and evolving industry standards
  • Post-Deployment, may provide ongoing maintenance & support of solution & knowledge transfer to appointed team

Qualifications

  • 3+ years of hands-on experience with Adobe Experience Platform: (any of RT-CDP, AJO, CJA)
  • Experience working in an agency or consulting company across multiple industries.
  • Keeps current on market tends ever-shifting industry.
  • Successful experience collaborating on large, complex deals and leading teams.
  • Personal technical credibility, through direct experience of leading and inspiring teams (directly or indirectly) on main technologies and best practices
  • Experience with activation platforms and concepts (e.g. CMS, DAM, ad serving)
  • Effectively works independently and under guidance.
  • Experience with data security/privacy best practices

Understanding Of:

  • Software development and Agile delivery
  • Platform architecture with focus on data ingress and egress
  • XDM & Mix-Ins (for data modelling)
  • Relational database concepts, with exposure to SQL
  • Data management, segmentation, ETL best practices
  • Scripting and query development

Additional information

The anticipated salary range for this position is $94,000-$157,500. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com

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This is a remote role.

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