Remote |
Columbia, MD
About the job
The Manager will play an important role in our US-based attribution modeling capabilities. Reporting into the Sr. Director, you will leverage data science techniques to examine marketing activities and to estimate their growth to our clients. These projects will include Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be a "player coach"; in some cases, the Manager may lead a team coordinating with some of our most important clients on data acquisition, modeling, and presentation of results on high-visibility projects. In other cases, the Manager will be hands-on keyboard revising code and drive innovation. You will collaborate with and manage a US-based and India-based team.
You Will:
- Manage data collection with clients
- Lead project teams to manage data quality and develop processes to ensure data quality
- Manage project teams to drive innovation in analytics and achieve client expectations
- Oversee and conduct modeling of client data following project timelines
- Interpret and visualize model estimates and diagnostics
- Guide process development and continuous improvement
Qualifications
You Have:
- A Bachelor's degree in at least one of these fields preferred: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for an advanced degree)
- 4+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
- Experience working with and measuring TV, digital media, and CRM data
- Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)
- Advanced modeling skills with Python and R
- Cloud environment experience, especially GCP and AWS
- Experience working with platforms like Databricks a plus
- Data visualization experience with tools like Tableau or Power BI a plus
- An understanding of marketing goals and how different media channels support them
- A background presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client executives.
- Experience balancing and managing your project team's client engagements
- Experience collaborating with global teams, to share insights and techniques
- Experience managing a team
#LI-remote #LI-LE1
Additional Information
The anticipated salary range for this position is $94,000-$152,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com
Employees from diverse or underrepresented backgrounds encouraged to apply.
About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, Innovating to Impact.
Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
About the Company
WE WELCOME REMOTE U.S.-based CANDIDATES
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.