Campaign Platform Lead

Campaign Marketing & Technology

Bangalore

About the job

The purpose of this role is to work with the business and associated teams to craft new solutions using Salesforce Marketing Cloud. This role serves as a subject matter expert on campaigns and campaign platforms, and provides guidance and oversight to other campaign resources. This role is able to provide direction and guidance on integration of marketing technologies and tools.

Technical Skills

  • Strong hands-on experience with Marketing Cloud.
  • Knowledge of MC Connect (to CRM, DC, MCI, etc)
  • Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
  • Advanced knowledge of AMPscript
  • Understanding of and ability to write SSJS, JavaScript
  • Practical knowledge of HTML, CSS, JavaScript
  • Build & configure automations for data processing and data import, including data lookup and updates to CRM
  • Build & configure customer Journeys
  • Manage requests for complex journey optimizations
  • Build and test advanced features included in customer journeys, web forms, data integrations
  • Code review and testing (both SIT and UAT)

Soft Skills

  • Engage with client to derive requirements and consult client on best practices
  • Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
  • Cooperate with client marketing managers on daily bases to support adoption
  • Provides constant consultations and trainings for campaign managers.

Cross platform skills

  • Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
  • Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
  • Segment creation in Data Cloud

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