Dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies.

Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

We are now excited to invite applications for the role of Sr. Data Analyst – Adobe with our awesome team in Pune.

The role:

As our next Sr. Data Analyst – Adobe, you will have:

Core responsibilities:

• Should be able to build Web Analytics KPIs, Technical Requirements and setting up different analytics tools (Adobe Analytics, Adobe Launch, GTM) for different business partners.
• Should be well versed with Adobe Target to design, execute, and optimize personalized digital experiences across web and mobile platforms.
• Has experience to develop and implement A/B tests, multivariate tests, and segmentation strategies to enhance user engagement and conversion rates.
• Analyse data and user behaviour to identify opportunities for optimization and personalization.
• Collaborate with cross-functional teams including marketing, design, and development to implement targeted campaigns and initiatives.
• Stay updated on industry trends and best practices in digital marketing, personalization, and optimization.
• Monitor and report on key performance metrics and campaign effectiveness, providing insights and recommendations for continuous improvement.
• Have experience in tag managers such as Adobe Launch, GTM, Tealium etc.
• Tool expertise needed: Adobe Audience Manager, Adobe Target, Adobe Launch

A bit about you:

• Basic JS, HTML and CSS understanding
• Proficient with Adobe suite and MS Office tools (especially Excel, PowerPoint)
• Excellent communication & analytical skills desired.
• Ability to manage and prioritize multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with optimism.
• Comfortable with remote video collaboration tools e.g., Zoom, Teams, etc.

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

Sound exactly like the sort of role for you? Apply now!!!