We are looking for a senior Digital Analytics & CDP Consultant to join our team of data heroes. You will be responsible for delivering complete digital measurement, analysis and Customer Data Platform (CDP) solutions. The ideal candidate is an experienced data expert with a proven record of delivering data-driven and persona-based approaches to digital marketing & sales using Adobe technologies. You should be a versatile self-starter who enjoys delivering complex solutions using the latest technologies and a great team player able to lead our international team with a positive, startup-minded attitude. 

What you will do 

• Digital Analysis: Responsible for design, configuration and deployment of digital tracking/measurement capabilities using standard tools like Adobe Customer Journey Analytics / Adobe Analytics / Google Analytics 4 / Adobe Tags / GTM / Data Studio / Big Query... 

• Customer Data Platform (CDP) implementation: You will ingest customer data from all digital channels and internal systems into a boxed CDP platform (e.g. Adobe AEP, Tealium, Treasure Data, Salesforce Data Cloud, Bloomreach/Exponea, …), model customer 360 view, and activate actionable insights towards various business solutions in the area of Marketing Automation (Adobe, Salesforce, …), Customer Acquisition / Programmatic (AdTech like Google, Facebook, …) and CRM (Salesforce, Microsoft, …) 

• Marketing Efficiency Reporting: You will convert digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions. You will also bring your digital analytics sensibility into ad-hoc analysis, findings and recommendations to support marketing & sales teams in their effort (A/B testing & UX, Paid media, CDP/DMP...) 

• Data Protection: You will be the interface for GDPR and Data protection topics for Measurement & CDP topics 

Required Skills 

• Bachelor’s or Master’s Degree in a technology-related field (e.g. Engineering, Computer Science, IT, etc.) 

• 3+ years of digital (web/mobile) analytics experience. Complete skills in Adobe Analytics / Adobe Customer Journey Analytics or Google Analytics / GA4 measurement plan building (from business requests to detailed programming specifications), development and deployments with global instances, including web and mobile. 

• Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventions 

• Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, …), Facebook Ads, Floodlight, TheTradeDesk ... 

• Experience with Analytics data quality process (HubScan, Observepoint) 

• Databases and data manipulation using SQL, relational databases and Excel 

• Experience with frontend technologies (HTML, Javascript) 

• Understanding of client’s customer life cycle, customer data touchpoints and business processes to collect, analyze and activate this data for various purposes such as marketing, sales, customer service etc.  

• Strong analytical and complex problem-solving skills 

• Strong team collaboration and organizational skills 

Preferred Skills  

• Experience with 3rd party CDP (or DMP) tools and implementations (Adobe AEP, Tealium, Treasure Data, Bloomreach/Exponea, AdForm …) 

• Experience with Marketing/CMS cloud technologies such as Adobe (AEM, Target, Journey Optimizer), Salesforce (Marketing Cloud, Datorama, DMP, CRM), Google (BigQuery) or WordPress/Shopify 

• Knowledge of other reporting and data visualization tools like Google Data Studio, Tableau and PowerBI/Excel 

With us, you will become part of:
 

• A multi-lingual, international team, where you can gain new/relevant experience.
• A dynamic environment where you will never fall into routine work
• Career development path
• Friendly and open start-up ‘agile’ atmosphere
• Fun and international teams of creative minds
  
   

• 🏜 5 weeks of vacation + 3 wellness days
• ❤️ 2 Volunteering days to share the kindness of your heart with others
• ⏰ Flexible working hours and home office after agreement with manager
• 🎓 Full access to Dentsu Academy, Percipio, on-site learning sessions
• 🐶 Dog-friendly office
• 💌 Edenred meal vouchers and cafeteria points (life/pension insurance)
• 🍹 Team events: company parties, breakfasts, etc.
• 🥪 Snacks and drinks at the office
• 💸 Internal Referral bonus program
• 💻 Laptop + equipment
• 📞 Corporate mobile subscription
• 🏠 Flexible hybrid home office working conditions.
  
   

Inclusion and Diversity

We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/worldview, disability, age, as well as sexual orientation and identity.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.

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