Prague
About the job
We are a team of marketing automation enthusiasts passionate about connecting the worlds of digital marketing and technologies. Automation, content personalization, customer journeys and working with customer data are our daily bread. We are part of Merkle, a leading global agency in digital transformation, focused on improving customer experience and creating world-class solutions for our clients.
We are looking for a Senior MarTech Consultant with focus on SFMC to join our team.
We are looking for those who are not afraid of exposure to projects for top global players, working with the leading marketing automation platform, using the best practices of digital marketing and the newest technologies in a fast-growing environment. You will report to the Marketing Services Manager. This role can be performed from our locations within the Czech Republic, Portugal or Serbia. We have a hybrid workplace.
These will be your key responsibilities:
- You will work on projects to implement the Salesforce Marketing Cloud platform for our clients
- You will build, test, execute and optimise customer journeys and marketing campaigns
- You will work with customer data to create segments and data models that meet client requirements
- You will create content personalisation using simple scripting language (AMPscript)
- You will automate processes within the Salesforce Marketing Cloud
- You will advise and consult our clients how to get the best out of the platform
- You will conduct workshops with project partners
You are an ideal candidate if you:
- Have fluent English language skills, spoken and written (Czech language is not required)
- Have 3+ years of experience working with Salesforce Marketing Cloud
- Additional knowledge of SAP Marketing Cloud, Braze, or Adobe Experience Platform are also relevant
- Have deep knowledge of HTML, CSS, and SQL
- Are a team player with a friendly attitude
- Are ready to accept new challenges and not looking for routine work
- Are used to communicating technical aspects to internal and client teams
- Are familiar with the following concepts: Digital Marketing, Email Marketing, IP warm-up, Audience Segmentation, Omnichannel Customer Journeys, Data Modelling
- It will be great if you also know JavaScript, and have experience working with APIs and Postman
- An interest in or experience with Marketing Cloud Personalisation (MCP) (Interaction Studio) or Data Cloud are big plusses!
Merkle do not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.
About Merkle
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.
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