The purpose of this role is to lead and manage the implementation and execution of Paid Social campaigns and strategies and the day-to-day communication with clients to help achieve their goals.

Merkle Bulgaria provides global retailers with a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers including Adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands with more than 400 transactional eCommerce sites in 60 locations and on 6 continents.

The company has set up a key Sofia technology team of Software Architects, Software Developers, QA Engineers, Project Managers, and Technical Support Specialists as part of a global expansion strategy.

To support this strategy, we are currently looking for talented people for the role of:

Paid Social Manager

Purpose of the Role

The Paid Social Manager will plan, implement, and optimise paid social campaigns across various platforms to meet client objectives. This role requires a strategic thinker with strong analytical skills, exceptional attention to detail, and a passion for delivering outstanding results.

Key Responsibilities

· Develops account strategy in partnership with client and Paid Social Director and is accountable for the execution of strategy and achievement of KPIs

· Responsible for the operational success of accounts, ensures delivery is met on time and budget

· Owns and manages the client strategy and plans key campaign efficiencies

· Manages all day-to-day efforts and is the primary day-to-day SME voice to the client

· Plans accounts and growth opportunities, working closely with the Account Directors

· Builds strong relationships across Client Services and other channel teams

Key Skills

· Strong experience managing and planning paid social campaigns, preferably in an agency or client-facing environment

· Proficiency in managing and planning campaigns across various paid social platforms, including but not limited to Meta, TikTok, Snapchat and Pinterest

· Strong understanding of paid social principles, best practices, and industry trends

· Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions

· Exceptional communication and interpersonal skills, with the ability to effectively interact with clients and internal teams

· Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., ROAS, CTR, CPA)

· Desired experience with marketing partners, such as Smartly

Additional information

· We are huge believers in work-life balance, so we offer all of our employees 25 days of paid leave.

· We recognize strong talent and go above and beyond to attract and retain the best people, that's why our remuneration packages are among the top on the market.

· We understand that there cannot be a "one size fits all" approach when it comes to benefits, that's why we have a customizable benefits package that fits your own needs.

· Our teams operate using a hybrid work model and they can work from both the office and the comfort of their own home.

· Free parking spaces for all of our employees when they decide to work from the office.

· Free drinks and snacks in the office to help keep the energy levels up.

· Attend the most popular tech and business events in Bulgaria for free, of course.