NXT Intelligence™

Take Advantage of What's Next

New platforms. New startups. New brands. New products. The world is changing at a blistering pace. To succeed in the future, executives need a fast, comprehensive way to understand, explore, and evaluate this ever-changing flood of innovation. And the future is bright for companies willing to keep innovating. Together, we can discover what’s next.

At Merkle, we’ve built NXT Intelligence™, a collection of solutions focused on helping our partners rapidly answer questions about the changing world of technology, innovation, and brand experience. Most importantly, we bring an outside-in perspective to identify opportunities from the perspective of your customer and the world around us.

NXT Intelligence™ Solutions

 

NXT Platform Analysis: Analyze technology platforms and scorecard and map future-focused solutions.

NXT Emerging Technology Review: Evaluate current emerging technologies, trends, and opportunities.

NXT Innovation Scouting: Scout the global startup community and curate potential collaboration opportunities to expand growth.

 

NXT Experience Films: A future-state customer experience journey workshop and film.

NXT Innovation Days: Showcase emerging technologies and disruptive trends that spark discussion and ideation and uncover potential opportunities.

Ignite Design Sessions: A workshop to collaboratively critique, rapidly distill, and effectively prioritize ideas around a shared vision.

Product Playground: Co-create new ways to improve product experiences with consumers.

NXT Rapid Testing: Rapid customer feedback and validation analysis of preliminary prototypes, products, and marketing ideas.

 

Lean Landscape Review: Lean evaluation across categories, competitors, and current customer experiences to identify actionable insights and map and prioritize growth opportunities.

NXT Brand Experience Review: Evaluate current brand experiences, messaging, and visual guidelines across digital platforms to outline enhancement opportunities.

NXT Loyalty Analysis: Analyze current loyalty programs, scorecard offerings, and workshop potential solutions.

EBOOK

2022 Consumer Experience Sentiment Report

In this year’s Consumer Experience Sentiment Report, we surveyed 1,000 US consumers to discover what today’s consumers want from brands they love. Along with following up on year-over-year consumer sentiment around privacy and personalization, this year we also delve into digital experiences and the role that authenticity and values play in the customer experience.

WHAT WE CAN DO FOR YOU

Let's talk.

Our team has the depth of expertise to take on any challenge — and we’re always ready to help. So reach out. We can’t wait to hear from you.