Scaling Content Creation

Transforming the Content Supply Chain

Enter the era of intelligent content

Brands today face the pressure of producing and delivering more content faster than ever before to serve the increasing number of channels, diverse audiences, and various touchpoints.

With budgets tightening due to economic uncertainty, increasing resources is often not an option.

A well-optimized content supply chain enables marketers to streamline processes, save time and meet growing content demands. However, implementing an effective content supply chain can be challenging—from building a strong business case to securing team buy-in.

How to build an effective content strategy for your brand

Begin your content supply chain journey here and view this 4-part interview series offering you everything you need to know about building an effective content supply chain. Hear from experts at Adobe & Merkle who will show you how to seamlessly introduce a new way of working, and hear first-hand experiences of using a content supply chain to supercharge results.

How we can help

Tap in to our expertise to enable a measurement-driven strategy that democratizes asset production and optimizes campaign and content performance. Hear from Billy Hanna, Experience Platforms Practice Lead, on how brands can go about optimizing their content supply chain in our in-depth video interview below.

Billy Hanna and Ruth Bucknell, both from Merkle, discuss how to get the content supply chain right

Why it matters

Solve the business problem of disconnected workflows, technology, and teams that hinder an organization’s ability to effectively deliver and scale content. Until you can scale personalized content creation, you can’t meet the ever-growing demands of content consumption.

495 mins

per day spent by the US population consuming digital media
7 out 10

say that relevant content delivered at the right time and place boosts their trust with a brand
40%

of revenue driven by personalisation in companies that see above average growth