March 26–28, 2024 | Las Vegas, NV

Adobe Summit

We returned as a Diamond Sponsor for the 2024 Global Summit. From speaking sessions to presentations, we provided plenty of ways to learn about Merkle’s capabilities and offerings. Find out what you missed.

Adobe Partnership Build Customer-First Experiences
The Adobe Summit stage in Las Vegas
The Adobe Summit stage in Las Vegas

Beyond the Summit

Whether it's driving personalization at scale, content supply chain, AEM, or AEP, our experts were on-site at our booth to discuss your needs and conduct live demos. We held in-booth presentations throughout the three-day event to showcase our expertise - get the session PDFs below.

Now available on-demand

How Kellanova’s Brands Transformed Loyalty with Content Supply Chain

Kellanova, previously known as the Kellogg Company, is producing experiences that encourage loyalty through innovation. In this session, experts from Merkle and dentsu explained how Kellanova is working towards transforming consumer loyalty across different brands and regions.  

 

We helped find solutions for improving personalized customer experiences, cutting costs, generating new revenue streams, and tips on using data, creative, and real-time activation to build strong consumer relationships. 

Watch On-Demand Session
Philip Wilkinson & Billy Hanna from Merkle
Philip Wilkinson & Billy Hanna from Merkle

Access In-Booth Presentations

Dive deep into the powerful strategies shared during our in-booth sessions. Access the session PDFs now to gain actionable takeaways on forming a content supply chain that keeps audiences engaged, crafting better identity for smarter targeting, achieving superior, cookie-free match rates, and maximizing the full potential of your Adobe investment.

Download Presentations
Man looking at something and Smiling
Man looking at something and Smiling

Now available on-demand

Take Charge: Driving Maturity using the Adobe Martech Ecosystem

Marketers today face the challenge of increasing operational efficiency and revenue growth across multiple channels. In this session, we explored how you can integrate Adobe's Experience Platform with other Adobe systems to enhance your CX, marketing, and sales.  

 

We covered a range of topics including addressing standard business struggles, key considerations for maturing use cases, and incorporating content into your data roadmap. Additionally, you learned about aligning data and tech into your user experience and martech roadmap, and how to apply AI to accelerate your use cases.

Watch On-Demand Session
Barry Latimer and Sayantika Sikdar from Merkle
Barry Latimer and Sayantika Sikdar from Merkle

Adobe Summit Blogs: Key Takeaways, Insights, Powering CX

Learn everything that happened at Adobe Summit in our post-event blog! Here’s a sneak peek: we revealed innovations, held inspiring sessions, discussed trends and products, and how to optimize your Adobe stack. Are you also interested in staying ahead of this evolving digital industry? Discover the future of consumer-first experiences and how to empower your brand in this Adobe blog post by Merkle’s Courtney Trudeau.

Read Our Post-Event Blog Customer-first experiences Blog
Lady smiling
Lady smiling

About the Adobe and Merkle Partnership

We help brands unlock the power of the full Adobe tech stack to explore and enhance the customer experience. Our expertise enables brands to utilize their Adobe stack to maximize investment and benefit from the experience economy.

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  • 650+

    Adobe Experience Cloud technologists

  • 600+

    Completed projects with Adobe products

  • 250+

    Adobe certified professionals

    • 650+

      Adobe Experience Cloud technologists

    • 600+

      Completed projects with Adobe products

    • 250+

      Adobe certified professionals

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Learn more about our work with Adobe