Technology and data
The right system and the right data for the best possible customer experience.
The basis for every CRM strategy is having the right system in place and a comprehensive data analysis
CRM and marketing automation need the right fundamentals to achieve the desired success. Only with the right technology and a sound database can you find customers, increase sales and enhance customer loyalty.
As an independent IT expert, we will advise you on which software is the right one for your projects. Before we get your CRM strategy rolling, we will prepare your IT architecture and get all the interfaces perfectly in line with the dynamic requirements.
We will also analyse your data and determine:
Which interactions will lead to your desired goals?
Which of your CRM measures have been successful?
How can your resources be employed most successfully?
We will check the existing information about individual buyers (customer scoring) and compare it with similar customer data. From this, we determine what are the best CRM measures to take next (next best action) that will meet your customers’ needs and requirements.
CRM and marketing automation technologies which we work with.
Our CRM offer at a glance.
CRM. Marketing Automation. Data. Merkle.
![Merkle Marketing Automation Whitepaper Image]()
Increase your marketing success with people-based marketing and marketing automation. Download free whitepaper!
![Two Merkle employees analysing smart dashboards]()
From data jungle to marketing success: together with Datorama, we show you how to build smart dashboards with the relevant data. Register now for a free webinar on 24 March!
![Infografik zur CRM Evaluation]()
Finding the right crm & marketing automation system could be challenging. In the interview Markus Tressl shows how to manage the evaluation.
