Digital Analytics Consultant

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty.

Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. In Denmark we are more than 300 colleagues working in the offices in Copenhagen and Aarhus.

For more information, visit www.merkle.com.

Job Description

We are looking for a senior Digital Analytics & CDP Consultant to join our team of data heroes. You will be responsible for delivering complete digital measurement, analysis and Customer Data Platform (CDP) solutions. The ideal candidate is an experienced data expert with a proven record of delivering data-driven and persona-based approaches to digital marketing & sales. You will enjoy delivering complex solutions using the latest technologies and a great team player able to work in our international team with a positive, startup-minded attitude.

What you will do

Digital Analysis: Responsible for design, configuration and deployment of digital tracking/measurement capabilities using standard tools like Google Analytics / GTM / Data Studio / Big Query, Adobe Analytics / Experience family.
Customer Data Platform (CDP) implementation: You will ingest customer data from all digital channels and internal systems into a boxed CDP platform (e.g. Adobe AEP, Tealium, Arm Treasure Data, Exponea), model customer 360 view, and activate actionable insights towards various business solutions in the area of Marketing Automation (Adobe, Salesforce), Customer Acquisition / Programmatic (AdTech like Google, Facebook) and CRM (Salesforce, Microsoft)
Marketing Efficiency Reporting: You will convert digitally measured action into a marketing report to establish an analytics-driven approach to marketing optimization & increasing conversions. You will also bring your digital analytics sensibility into ad-hoc analysis, findings and recommendations to support marketing & sales teams in their effort (A/B testing & UX, Paid media, CDP/DMP)
Data Protection: You will be the interface for GDPR and Data protection topics for Measurement & CDP topics

Qualifications

Minimum Bachelor’s Degree in a technology-related field (e.g. Engineering, Computer Science, IT, etc.)
3+ years of digital (web/mobile) analytics experience. Complete skills in Google or Adobe Analytics measurement plan building (from business requests to detailed programming specifications), development and deployments with global instances, including web and mobile.
Advanced understanding of digital marketing: hands-on industry experience with SEO, PPC, social media, campaign tagging and conventions
Knowledge of advertising solutions like Google (Ads, Display & Video 360, Search, …), Facebook Ads, Floodlight, TheTradeDesk ...
Experience with Analytics data quality process (HubScan, Observepoint)
Databases and data manipulation using SQL, relational databases and Excel
Experience with frontend technologies (HTML, Javascript)
Understanding of client’s customer life cycle, customer data touchpoints and business processes to collect, analyze and activate this data for various purposes such as marketing, sales, customer service etc.
Analytical and complex problem-solving skills.
Team collaboration skills

Main skills

Experience with 3rd party CDP (or DMP) tools and implementations (Tealium, Arm Treasure Data, Exponea, Adobe AEP, AdForm …)
Experience with Marketing/CMS cloud technologies such as Salesforce (Marketing Cloud, Datorama, DMP, CRM), Adobe (AEM, Analytics), Google (BigQuery) or WordPress/Shopify
Knowledge of other reporting and data visualization tools like Google Data Studio, Tableau and PowerBI/Excel

Additional Information

Additional information

Why you should work with us?

We are cooperating with an all types and sizes of clients from all around the world which allows us to provide a very diverse portfolio of projects and technologies to choose from to our people.
You will be part of a startup-minded branch of a company with a very strong and stable background.
Your contributions will have a distinct impact on our clients

With us, you will become part of: