Merkle CXM Data Accelerator
Connect with your customers, make personalisation become your new salesperson and give new value to your data.
CXM Data Accelerator is Merkle’s new flexible data platform solution, which enables brands to provide their customers with the best possible customer experience across all touchpoints - online and offline. It does this by aggregating, managing, and activating all relevant data from all functions of an organisation in a single, highly customisable, platform.
CXM Data Accelerator’s composable architecture and modular design means brands can start with the touchpoints and use cases of highest priority, pay for those components only and add additional functionality as they progress.
Core of the platform are pre-trained algorithms, state of the art AI/ML models, and automatic micro-segmentation to identify an individual customer’s next-best-experience, optimise the customer acquisition costs, increase CLV and enable new and exclusive customer experiences.
CXM Data Accelerator´s ultimate mission is to help brands overcome these challenges and create integrated, cohesive customer experiences across the end-to-end journey - from awareness to aftersales and servicing. To do this, CXM Data Accelerator has the capability to consume all sort of data and bake it in any shape or form, including Finance, Product, Supply Chain and 2nd party data to develop a deeper understanding of customers.
CXM Data Accelerator is a flexible and bespoke solution, with Merkle consulting tailoring the setup to each business’ context and readiness stage. CXM Data Accelerator augments and consolidates existing tools with a unique pricing model: clients only pay what they use – based on implemented modules and volumes of data – ideal for clients with very specific needs and requirements.
CONNECT WITH YOUR CUSTOMERS
Transform the shopping and purchasing experience.
Offer your customers an exclusive experience on a new level and embed the purchase in individual exclusive experiences and excellent consulting on every touchpoint along the customer journey.
MAKE PERSONALISATION BECOME YOUR NEW SALESPERSON
Strive for an experience-driven loyalty ecosystem.
Customers expect a individual experience on every touchpoint. They not only expect the next best action or offer, but any time the next best experience. Create with CXM Data Accelerator and exclusive and individual experiences through perfect personized experiences.
GIVE NEW VALUE TO YOUR EXISTING DATA
Get more direct ROI from your data.
The comprehensive combination of all interactions in a customer profile results in true customer understanding Our solution leverages companies’ existing data by enabling new commercial actions.
PAY-AS-YOU-GO WITHOUT LARGE UPFRONT LICENSING COSTS
Start small and grow gradually as business needs mature in complexity.
- Given the modularity of the product our pricing can be variable and proportional to your actual needs
- Given the strong product core and light customization effort we need to cover mainly the core product development cost, these are called accelerator costs. With high volumes we can easily cover these costs and therefore offer competitive pricing keeping a high marginality.
You can control the cost: you stop usage anytime without paying further since it is mainly pay-as-you-go based.
EXPERIENCE REDUCED IMPLEMENTATIONS TIMELINES
Quick implementation which is ensured via our accelerator package which consist of pre-build solutions composed by
- portability (technologies that are not cloud specific)
- technological bundles (predefined list of prepared cloud services)
Thanks to these, we can ensure quick and cost-effective customization through modularity (we add the capabilities needed) and technological adaptation (we adapt to the client’s stack) without sacrificing the modularity and control qualities.
The quick implementations results minimization of the time lag between investment and return.
AVOID REDUNDANT IMPLEMENTATION EFFORT
Leverage existing data platforms and the effort already spent on collecting data in one place.
Extend it with Data Collection, Activation, and Real-Time capabilities to upgrade the stack to a full-featured platform.
MAINTAIN FULL CONTROLL AND ENJOY MORE FLEXIBILITY
You own the platform you have full control over the platform and its content like data models, ML algorithms, segmentation logic, data governance rules, etc.
Compared to competition our solution offers additionally:
- Data modelling within the enterprise dataplatform.
- Customizable ML learning models.
- Customizable management console.
With this advantage, you can expand the range of marketing applications and enhance the effectiveness of the solutions, resulting in a greater return on investment comapred to other available in the market.
CONTROL VENDOR LOCK-IN RISK
Select best-of-breed technology for particular components and needs. Switch vendors in the future without incurring significant costs for a full platform migration.
BENEFIT FROM REDUCED INTEGRATON AND TRANSFER COSTS
Use mature 3rd-party IPaaS tools covering most of the integration needs.
Work with data in a single place without a need to transfer data between clouds.
Merkle is the first data-centric customer experience specialist to address this issue and offer a professional leadership positioning tool that takes into account not only the business and stakeholder perspectives but also the data perspective, which is essential for holistic perception management.