Neil Faulkes is Vice President of Decisioning at Merkle. He develops decisioning solutions and leads the decisioning teams. Neil is responsible for projects for companies such as Vodafone, BSkyB, TeliaSonera, Verizon Wireless, National Australia Group, Royal Bank of Scotland, British Airways and HomeServe. He has over 30 years of experience in the field and has worked with some of the world's leading financial services, media, telecommunications and travel companies. Neil also has extensive experience with CRM, decision-making and campaign management solutions.