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Anastasia Roumelioti at the Smart Business Day 2020.

Data is the new corporate asset – but how do you make the most out of them?

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How does a FMCG bring value from the tech & data setup as part of the digital transformation journey? In her speech Anastasia Roumelioti, Head of Digital Centre of Excellence at Danone Specialised Nutrition UKIR, will explain the importance of data and the necessity to consider them as a corporate asset. She will share insights on the corporate mission “We serve life” and the digital ambition of the company. Considering the current global challenges, Anastasia Roumelioti will also showcase how COVID19 accelerated the digital transformation by launching a direct-to-consumer channel in record time. 

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About the speaker.

Anastasia Roumelioti

Anastasia Roumelioti is the Head of Digital Centre of Excellence for Danone Specialised Nutrition UKIR. She is leading the digital transformation and the customer centric operating model with the use of data, and has orchestrated the launch of direct to consumer channel with a commercial mindset. Once an entrepreneur, she also has experience in marketing from big organizations like P&G and Unilever, and privately owned companies operating in the retail and fashion industry. Anastasia has an MBA from the Wharton School.

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