Merkle Martech Academy
An Immersive Salesforce Learning Experience
Dentsu is the No. 1 Global Salesforce Agency - and as the largest Salesforce arm of dentsu, Merkle is excited to bring you an immersive learning experience in a community of your peers. The Merkle Martech Training Academy is a ten-module series that will help marketers connect the dots between Salesforce technologies and the decisions, processes, and responsibilities you take on every day.
Throughout this series of workshops, you will learn how to optimize your tech stack to enable more use cases and extract a greater ROI from strategists and practitioners who live and breathe martech transformation.
By the end of the Merkle Martech Training Academy, you will:
- Develop a plan to optimize your brand’s tech stack
- Drive more business outcomes using your existing tech investment
- Capitalize on the role of identity in the face of third-party cookie demise
- Scale personalization campaigns and accelerate ROI results with this identity understanding
- Engage in weekly Q&A and office hour opportunities to ask about specific applications for your industry and brand
The Training Academy Curriculum
Check out the curriculum and agenda below, and then reserve your spot to learn from leading Salesforce experts in real time. You will cover one module each week in a two-hour virtual class with options for Q&A time and office hours.
Weekly modules will start in April and continue through the beginning of July. Reach out to your Merkle Account Executive to enroll or know more.
Curriculum
Module 1 – The Art of CRM
Module 2 – CRM Technologies & Strategies
Module 3 – Performance Marketing
Module 4 – Designing Effective Communication
Module 5 – Automation
Module 6 – Identity Management
Module 7 – Audience & Demand Space
Module 8 – Data & KPIs
Module 9 – Omni-Channel Marketing
Module 10 – What's Next? (Innovation)
Opt-In Module
Module 1x – What is Sales Cloud?
Module 2x – What is Commerce?
Module 3x – Sustainability in Marketing
Weekly Module Agenda:
- One-hour expert-led session
- One-hour workshop
- One-hour Q&A / assignment
- Optional 1:1 office hours with session leads
